PACKAGING DESIGN

For the launch of Thinx’s new leakproof innovation, an all-day absorbency that can hold up to 12 hours of heavy flow, we did a complete overhaul of our packaging system.

We went from having different packaging designs and structures to one streamlined pack for mass market retail and DTC, and one packaging structure for personal care. Our goal was to leverage the best and most ownable aspects of all the previous packaging, and distill it into one unified system that would work for all uses and placements for every brand in the portfolio.

I developed the design direction for the new leakproof packaging for Thinx premium, Thinx for All, Thinx Teens, and Thinx for All Leaks, and art directed the on-pack photography.